The same way a Subaru is considered a car for lesbians, trucks can function as a corrective for pretty much any latent fear a very traditional straight male might have. Trucks are, and always have been, a symbol of hyper-masculinity. Fought in memes, this drama naturally sprawled across online battlefields such as Facebook, Instagram, Reddit, Tumblr and the various Chans. But it didn’t end there, sparking yet another battle in the never-ending Ford trucks versus Chevy trucks Brand War. ![]() The only reason a Chevy truck owner would ever be behind a Ford is simple: “Because you won’t move out of the fast lane.”Īfter a local snapped photos of the two billboards and photoshopped them together, the post went viral on Reddit. ![]() Framed for all the town to see, it boasted an audacious tagline: “Behind every good Ford is a Chevy.” It was a line in the sand, a provocation that would not stand.Īs such, rival local dealership Marchant Chevrolet erected a billboard in response. ![]() The first strike came from Ravenel Ford when the dealership put up a new billboard for the 2019 Ford Ranger. Though the rural town of Ravenel, South Carolina, contains only 799 households, their Ford and Chevy dealerships got into a billboard battle in March that went national.
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